Copywriter

Job Title:

Copywriter

Job Summary

A Copywriter is expected to take ownership of at least one brand while contributing to multiple projects simultaneously. They play an integral role in the conceptualization process and work in close collaboration with the Art and Coding teams to deliver compelling creative output.

Key Responsibilities

• Content Development: Assist senior copywriters in developing and editing high-quality copy across projects.
• Research: Conduct ongoing research on the latest work by agencies in India and abroad, staying informed on award-winning and trend-setting campaigns.
• Copywriting: Write and edit copy for various marketing materials, ensuring clarity, conciseness, and persuasiveness.
• Collaboration: Work closely with the design team and other departments to align copy with brand identity and marketing objectives.
• Proofreading: Proofread all content to ensure accuracy, consistency, and appropriate tone of voice.
• Skill Development: Continuously learn and develop expertise across mediums such as social media, email campaigns, print ads, and other digital platforms.

Requirements

Qualifications & Experience

• Education: B.A. in any stream, or equivalent qualification.
• Experience: Minimum 3 years of industry experience. Portfolio is mandatory.

Skills

• Writing: Strong command of language, grammar, and punctuation with the ability to adapt writing style across different mediums.
• Creativity: Ability to generate unique ideas that capture audience attention and align with brand messaging.
• Attention to Detail: Keen eye for accuracy, consistency, and tone.
• Marketing Knowledge: Understanding of target audiences, market trends, and competitor strategies.
• Collaboration: Ability to work effectively with copy team members, designers, and other departments.
• Time Management: Capable of prioritizing tasks efficiently to consistently meet deadlines.
• Adaptability: Up to date with the latest trends across digital mediums and emerging technologies.