Digital Media Strategist & Client servicing

Experience

2 to 3 yrs

About ThinkROI

ThinkROI is a cutting-edge digital marketing agency based in Gurugram. We specialize in driving measurable growth and maximizing ROI for our clients through innovative marketing strategies. Our services include Creative solutions, SEO, PPC, Social media marketing, and digital media marketing, tailored to meet the unique needs of each client.

About the Role

We are looking for an experienced Digital Media Planning professional to lead integrated digital strategies for a marketing agency. The role requires strong client ownership, hands-on media planning expertise, and internal collaboration to deliver impactful brand and performance-led campaigns.

Key Responsibilities

• Client Ownership: Own and manage client requirements related to digital media strategy, including biddable & non biddable platforms.
• Media Planning: Develop end-to-end digital media plans aligned to campaign KPIs such as awareness, engagement, lead generation, and conversions.
• Cross-Platform Strategy: Plan and execute digital media strategies across social, search, display, programmatic, video, and emerging platforms.
• Internal Coordination: Coordinate across departments to ensure seamless execution of campaigns, content calendars, and media deliverables.
• Performance Analysis: Analyse campaign performance and present insight-led reports with actionable recommendations to clients.
• Platform & Partner Management: Manage negotiations with digital platforms, social publishers, and media partners.
• Account Management: Act as the primary point of contact for key accounts, ensuring strong client relationships and delivery excellence.

Profile Requirements

• 2-4 years of relevant experience in digital media planning and campaign strategy, preferably within a marketing or media agency.
• Postgraduate degree or diploma in Advertising, Marketing, Communication, or a related field.
• Strong understanding of digital media and audience planning frameworks.
• Experience using data, tools, and technology to identify and engage key target audience segments.

Preferred Skills

• Strong analytical and numerical skills with the ability to interpret data and derive insights.
• Proficient in Excel for data analysis, reporting, and media planning.
• Comfortable working with numbers, budgets, and performance metrics.
• Excellent PowerPoint (PPT) skills for creating clear and impactful client presentations.
• Strong research, problem-solving, and strategic thinking capabilities.
• Clear and confident verbal and written communication skills.
• Highly organized, resourceful, and able to manage multiple stakeholders.
• Team-oriented mindset with the ability to work under pressure in a fast-paced agency environment.
• Experience in performance-driven and programmatic media planning will be an added advantage.