TV advertising used to be "spray and pray," but this is no longer the case owing to smart gadgets. Today, advertisers can reach specific target audiences with greater efficiency, lower costs, and significantly better performance through OTT marketing via devices and apps such as Chromecast, Samsung Ctv's, Apple TV, Sony liv, Hotstar, Voot, and others, which allows you to target specific locations, channels, or shows, giving you accurate targeting and ensuring every marketing dollar in ad spend is maximised - and drives ROI. This market is rapidly expanding, and it is expected to be one of the most talked subjects among marketers in 2022.
OTT marketing generates significant traction, ranging from instals or downloads to branding and brand recognition. OTT marketing offers a high degree of overlap between awareness and performance marketing objectives, and everything can be recorded and analysed to assure the maximum potential ROI.